Activating New Consumer Behaviors

Join consumer product marketing and retail leaders at Path to Purchase Live, the first Path to Purchase Institute in-person event in two years. This all-new, highly-interactive education and networking event includes a diverse program showcasing winning 2021 success stories and unveiling timely spend trend research.

Discover new strategies and tools to enact and drive sales after a period of unprecedented changes in how consumers discover, consider and make purchase decisions.

Monday, November 1, 2021 through Wednesday, November 3, 2021

Hyatt Regency Grand Cypress, Orlando FL

Action-packed program delivering new insights and networking opportunities

  • Inspiring keynote on “How to Activate American Shoppers”
  • Sessions on sustainability, driving purchases online and in-store, pandemic leadership lessons from Institute Hall of Fame inductees and roundtable discussions of critical industry issues.
  • Activation Stations from top-tier agencies and solution providers.
  • Creative Marketing Showcase featuring successful activations from brands and retailers.
  • Adult Beverage Marketing Forum, Welcome Reception, OmniShopper Awards and Celebration Afterparty, and more! 

Engage with industry-leading experts, strategists and marketing gurus from every point along the path to purchase




Brand Management



Supply Chain

Shopper Marketing

Category Management


Store Operations

Digital Marketing/Engagement


We can't wait to meet with you!

November 1-3, 2021

Hyatt Regency Grand Cypress

Orlando, FL