Activating New Consumer Behaviors

Join consumer product marketing and retail leaders at Path to Purchase LIVE: The Digital Experience. This all-new, highly-interactive education  event includes a diverse program showcasing winning 2021 success stories and unveiling timely consumer behavior research.

Discover new strategies and tools to enact and drive sales after a period of unprecedented changes in how consumers discover, consider and make purchase decisions.

Tuesday, November 2, 2021 through Thursday, November 4, 2021

ALL VIRTUAL!

Action-packed program delivering new insights and networking opportunities

  • Inspiring keynote on “How to Activate American Shoppers”
  • Sessions on sustainability, driving purchases online and in-store, pandemic leadership lessons from Institute Hall of Fame inductees and roundtable discussions of critical industry issues.
  • Creative Marketing Showcase featuring successful activations from brands and retailers.
  • Adult Beverage Marketing Forum
  • OmniShopper Award Winners announced throughout the conference

Engage with industry-leading experts, strategists and marketing gurus from every point along the path to purchase

RETAILERS

BRANDS/CPG

SOLUTION PROVIDERS

Brand Management

Analytics

E-commerce/Omnicommerce

Supply Chain

Shopper Marketing

Category Management

Merchandising

Store Operations

Digital Marketing/Engagement

Sales

We can't wait to see you virtually! 

November 2-4, 2021