Jessie & Lori share what  you can expect on Day 1 and the various opportunities to interact.

Almost overnight, online shopping went from being an option to a necessity. Moving forward, some shoppers will never go back to pre-pandemic ways, while others will always prefer an in-person experience. Precisely what will you need to know to win the hearts, minds and pocketbooks of both kinds of consumers?

David Allison is a consumer behavior expert who works with organizations as varied as the UN, Wall Street Hedge funds, and global consumer brands. On this stage, for the first time, he will share the results from a behavioral science study commissioned specifically for the Path to Purchase Institute. He will reveal exactly what drives the behaviors, decisions and emotions of food shoppers across North America.

In a dynamic and entertaining presentation, David will:

• reveal specific behavioral science secrets for marketing that really moves the needle,
• teach you how to use data-driven techniques to sway shoppers towards your brand, and
• explain the CX and UX that will exceed the expectations of the people you want to reach.

This is game-changing research, and it’s never been available before. You really don’t want to miss this. To succeed in a post pandemic world, it's mission-critical for your organization to understand the secrets of behavioral science.

Audience Engagement & Omnishopper Award Winner Announcement for Collaborative: Brand-Retailer (Long Term Partnership)

Everyone is unique. And privacy still matters. But there are a few things that shoppers have in common, and they really wish marketers knew. From how they assess value and their buying context to the how their optimism impacts their shopping outlook, consumers want you to have these insights because it will make their lives easier. And it will make your efforts to engage much more effective. In this session, Matthew will share these newly uncovered insights from Vericast into how people are thinking about shopping, eating, and otherwise going out to enable you to:

• Cut through the noise to effectively reconnect with your target consumer
• Better understand what matters most to shoppers in this environment
• Deliver deals and incentives that meet the needs of your audience

Audience Engagement & Omnishopper Award Winner Announcement for Collaborative: Brand-Retailer (Single Activation)

Audience Engagement & Omnishopper Award Winner Announcement for Digital: Digital Media Activation (Non-Retail Media)

After a long winter, many people across America were eager to reconnect with friends and family over the summer months. From cookouts in the backyard to picnics in the park, people across the U.S. made digital and in-store grocery trips to stock their pantries as they prepared their socially distanced gatherings. The U.S. Census Bureau shared that grocery sales grew 7.5% year-over-year in September which is predicted to continue rising.

This presents a significant opportunity for marketers to engage with their consumers during moments of high receptivity across their path to purchase. Unfortunately, they are also presented with various challenges, including supply chain issues and decreasing brand loyalty.

Join Aki and Primal Kitchen as they discuss how brands can overcome these challenges. Aki will present evolving consumer trends and showcase an exclusive Primal Kitchen case study. The session will conclude with a fireside chat between the two companies, which will cover:

• How to personalize brand messaging by audience persona at scale
• Best practices for increasing awareness and driving conversions
• Future trends that CPG marketers should consider heading into 2022

Audience Engagement & Omnishopper Award Winner Announcement for Digital: Social Media Activation

Shipt, the leading same-day delivery service provider, has had an exciting year marked by a massive geographic expansion, expanded partnerships, and new technology and features like Preferred Shoppers. Alongside these developments, the company has been steadily building their media network, enabling brands that are available on the Shipt marketplace to launch natively served advertising across their platform. Come listen as Sherry Smith, Managing Director of Criteo Retail Media and Dave Young, Vice President of CPG Partnerships at Shipt, discuss the momentum behind Shipt’s retail media expansion.

You’ll hear:

• How Shipt started on their retail media journey and what they’ve learned
• What innovations they’re expecting in retail media in the future
• How their media program has been instrumental in funding their growth

Audience Engagement & Omnishopper Award Winner Announcement for Digital: Retail Media Activation

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnichannel holiday portfolio generated a 29% lift in household penetration and drove $36MM in sales representing a 40% sales lift versus pre-campaign and a 27% increase year over year. 36% of shoppers were new to our brands, busting a 29% benchmark and helping drive a 5% increase in the number of times 2 or more portfolio brands shared a basket. Please join Taryn Beck,  Ecommerce & Shopper Marketing Lead, Walmart at General Mills, and Jacquelyn Baker, Executive Vice President, at VMLY&R Commerce.

Audience Engagement & OmniShopper Award Winner Announcement for Digital: Social Media Activation

Globally, our desire to shop sustainably from both a social and environmental perspective is growing rapidly, and yet, sadly, we aren’t always seeing this “intention” translating into “action” in the real world. 43% of consumers say that brands actually make it harder for them to live more sustainable lifestyles and only 26% of us actually following through on making a better choice and more sustainable purchases. We will share a framework that enables brands and retailers to identify the moments that matter along the omnichannel journey in order to close the intent to action gap. 

Examples:

• People want to shop and buy more sustainably but there are several barriers along the journey that often prevent them from doing so
• This framework allows you to identify the moments that matter to change behavior and accelerate purchase and impact
• The biggest opportunities to drive more responsible shopping behaviors along the path to purchase include overcoming emotional and psychological resistance, inconvenience, poor perceived value, commitment and creating community. Phil and Heidi will share retail activation examples to help bring each of these to life

Audience Engagement & OmniShopper Award Winner Announcement for In-Store Marketing: Digital Activation

With U.S. e-commerce sales projected to grow to $1 trillion by 2022 (per Adobe), the race is on for the e-commerce consumer. As Amazon, Walmart, Target, Instacart and others duke it out in e-commerce, brand manufacturers are left to pick up the pieces and manage the ever-growing complexity of multiple e-commerce and advertising platforms. What big moves will these retailers make, and what trends are driving them? What consumer behavior trends will force change in e-commerce? What does the post-pandemic future hold for e-commerce? How should manufacturers and retailers adapt their strategy to win in this increasingly competitive space?

• Gain insights about key consumer, manufacturer, e-commerce, and Amazon trends affecting their businesses. Insights are based on Ideoclick client data from 350+ consumer brands selling across Amazon, Walmart, Target, and Instacart.
• Be able to see around corners and set and refine advanced strategies to win in e-commerce.
• Gain insight into competitive players and develop strategies to compete.

Audience Engagement & Day 1 Wrap Up