Tuesday, November 2, 2021, 2:37 PM - 2:52 PM
General Mills: Betty Crocker, Pillsbury, Chex - Walmart Make It Home

By unifying three iconic brands into a holistic portfolio solution while surrounding shoppers with commerce-friendly, omnichannel experiences, the “Make it Home” campaign drove the season and lifted sagging sales. The omnichannel holiday portfolio generated a 29% lift in household penetration and drove $36MM in sales representing a 40% sales lift versus pre-campaign and a 27% increase year over year. 36% of shoppers were new to our brands, busting a 29% benchmark and helping drive a 5% increase in the number of times 2 or more portfolio brands shared a basket. Please join Taryn Beck,  Ecommerce & Shopper Marketing Lead, Walmart at General Mills, and Jacquelyn Baker, Executive Vice President, at VMLY&R Commerce.