Social Media is offering new features on a weekly basis: TikTok helps facilitate social commerce, Instagram is expanding Reels and Shops and YouTube is starting to capitalize on Shorts. Users can finally initialize and finalize a purchase inside social media apps without leaving them. This means a smoother transaction and a better user experience. In order to better push short form videos and maximize online sales, your company can leverage influencer marketing and it’s crucial to know the do’s and don’ts. Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory will share more about the latest trends within influencer marketing, social commerce and live streaming shopping.