If you’re not a little curious as to how Direct to Consumer (DTC) can power your brand, you should be. DTC is more than a sales channel; it’s a connection channel that enables brands to develop meaningful relationships with new and existing customers. Brands that get this right will be well positioned to realize the near and long-term benefits. Join Google and Publicis to understand the unique value proposition an effective DTC strategy has for both brands and consumers.
This discussion will address:
- What consumers look for in DTC brands
- What brands stand to gain through an effective DTC strategy
- How your brand can build your DTC capability, today