If you’re not a little curious as to how Direct to Consumer (DTC) can power your brand, you should be. DTC is more than a sales channel; it’s a connection channel that enables brands to develop meaningful relationships with new and existing customers. Brands that get this right will be well positioned to realize the near and long-term benefits. Join Google and Publicis to understand the unique value proposition an effective DTC strategy has for both brands and consumers.

This discussion will address:

• What consumers look for in DTC brands
• What brands stand to gain through an effective DTC strategy
• How your brand can build your DTC capability, today