The definition of “retail” has expanded, and the path to purchase now often never leaves the house, as consumers increasingly demand hyper-convenient options for their shopping needs. That has turned third-party home delivery services like Instacart, Gopuff and Drizly into a critical sales channel as well as an important vehicle for shopper engagement. And with government regulations adapting to the evolving e-commerce landscape, home delivery is bringing new opportunities to the alcoholic drink category as well. So how can beer, wine and spirits brands best leverage these new “retailers” to reach shoppers?
In this dynamic discussion, emerging channels expert Kat Ussery of The Mars Agency will join with executives from leading home delivery services to examine mission-critical issues for brands, including:
- Current trends in shopper penetration and behavior.
- Best practices for driving engagement and conversion.
- Strategies for seizing the unique “moments of opportunity” created by this new medium.