Thursday, November 4, 2021, 12:40 PM - 1:10 PM
Opportunity Awaits: Finding the White Space for No-Low Alcohol Beverages

No alcohol and low alcohol beverage choices for adults is a quickly growing category. To keep up, brands must understand this emerging segment of adult beverage consumers. Identifying, developing and launching the RIGHT products and services is a critical component of successful organizational growth and consistent market success in this burgeoning beverage space.

To find out where consumer preference or future innovation opportunities may exist, brands can use discovery market research to understand the white space in this emerging arena. During this session, we will dig deeper into different ways to gain insight through a brand stretch research approach—where brands can test ideas through qualitative consumer research in conjunction with a quantitative study. The results of this hybrid approach will uncover where a brand might have “permission” to stretch into this no-low category. We will also look at white space opportunity mapping, where brands can look at claims and ingredients for a potential new no-low product expansion. This process identifies consumer areas like importance, frequency and satisfaction—identifying the potential for success.

We also will share results and insights from their recent consumer study covering the no-low alcohol beverage space, and dig into market research approaches that will help your brand identify white space opportunities for innovation in this niche vertical.