Thursday, November 4, 2021, 1:20 PM - 1:50 PM
Anheuser-Busch Gets Creative Driving Liquid to Lips: An In-Home Sampling Case Study

In this session, gain new ideas for digital sampling activations beyond traditional channels. Bronica Banks, Director of Shopper Marketing at Anheuser-Busch, shares creative solutions for building immersive product discovery and trial experiences that pack in offline and online engagement throughout the consumer journey.

By partnering with peer-to-peer marketing platform Ripple Street on Bud Light Seltzer, Michelob Ultra Organic Seltzer and Natural Light Vodka programs, learn how ABI mobilizes highly targeted audiences to drive lift across various brand and shopper KPIs.