Adult beverage brands can benefit from working with retailers and utilizing Audio OOH technology to increase activation at the point of purchase. Market research reveals that the influence on shopper behavior can be significant when the media mix includes retail media, online/offline and in-store. The panel will discuss these topics, as well as provide perspective on how COVID-19 is impacting buyer behaviors.
MADHU LYENGAR - Suzy Market Research
MARK MEISNER - Kwik Trip, Inc.
RENE ROBERS - Heineken USA