Executive Vice President, Corporate Strategy & Innovation
Shira advises clients on how to leverage insights and grow brands. She has expertise in taking data and harnessing it into digestible, actionable insights for clients. This can range from tactical to strategic guidance for how to grow in the short, mid and long-term. Shira enjoys long-standing partnerships with clients and seeing their businesses grow and succeed over time. Shira has spent most of her career supporting CPG clients, and specifically within the beverage space. From early stage product development, to creating winning strategies in market to delving into the “why’s” behind the shopper journey, Shira loves tackling meaty business questions by tapping into the consumer voice and experience.