PHIL WHITE
Co-Founder & CSO
Grounded World
Phil has worked globally as a senior strategist in brand innovation, planning, design, advertising, shopper marketing, activation, digital and CRM for networks such as WPP & Publicis and for some of the world’s most well known brands and businesses including P&G, Unilever, McDonalds, InBev, Pepsico, General Mills, Nestle, GSK, Starbucks, Coca-Cola, Heineken, Bacardi & Mondelez ...to name a few. Phil has also been the planning and strategy force behind P&G Global brand building awards, MCCA awards for best long term social impact campaign (PAMPERS & UNICEF), successfully eliminating Newborn Tetanus from the world today and he has lined the agency shelves with Effie Awards for his work on Unilever here in North America, proving his insights and thought leadership is not just smart but also highly effective. Phil has also authored and trained courses in shopper marketing for Coca-Cola and GSK and is also an adjunct professor at Michigan State University for the department of advertising and PR where he teaches an undergraduate course in shopper marketing and brand activation.
PHIL WHITE