Jacquelyn Baker
Executive Vice President
VMLY&R Commerce
Jacquelyn has been with VMLY&R since 2011, managing several global client commerce engagements including Mars Inc., General Mills, Mead Johnson, Kimberly-Clark, and Kroger/84.51°. In her role as executive vice president, Jacquelyn leads the North America commerce experience practice.

In recent years, Jacquelyn’s efforts and leadership have garnered multiple Effie's on behalf of the agency and our clients. Additionally, she was named to the Who’s Who in Shopper Marketing Agencies by the Path to Purchase Institute and made a member of the Leadership Trust by The Cincinnati Business Courier.

Prior to joining VMLY&R, Jacquelyn led the global commerce business for P&G brands Pantene, Olay, and Bounce. She also led upstream planning and innovation on the client side as brand manager, strategy, and planning, for Luxottica retail on the flagship LensCrafters brand.

Jacquelyn holds joint bachelor’s degrees in marketing and international business from the University of Cincinnati, along with an MBA. She currently lives in Cincinnati with her husband, Matt, and 8-year-old son, Jackson.
Jacquelyn Baker